🕵️ Wayfair Inc. ($W)
SEC insider & ownership activity, last 12 months · CIK 1616707 · every row links its SEC filing
Over the last 12 months insiders sold $243.1M with no open-market buying against it. Conine Steven sold $116.7M through a 10b5-1 trading plan in 70 lots (Sep–Sep). 8 planned sales are pending, the largest $670K (Conine Steven). No red-flag 8-Ks in the window.
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Monthly net open-market insider flow, last 12 months (up = net buying)
Insider flow
0 buyers, $0 (0 lots) · 5 sellers, $243.1M (153 lots)
| Insider | Buys | Bought | Sells | Sold | Last |
|---|---|---|---|---|---|
| Conine Steven | 0 | – | 70 | $116.7M | Sep 14, 2026 |
| Shah Niraj | 0 | – | 71 | $116.7M | Sep 14, 2026 |
| Gulliver Kate | 0 | – | 2 | $4.9M | Jan 2, 2026 |
| Blotner Jon | 0 | – | 6 | $2.6M | Sep 8, 2026 |
| Tan Fiona | 0 | – | 4 | $2.3M | Jan 13, 2026 |
5%+ holders
| Holder | Stake | Class | Schedule | Event | |
|---|---|---|---|---|---|
| Capital World Investors | 9.7% | 13G | Aug 12, 2026 | filing ↗ | |
| Niraj Shah | 8.2% | 13G | May 11, 2026 | filing ↗ | |
| Steven Conine | 8.2% | 13G | May 11, 2026 | filing ↗ | |
| Vanguard Capital Management | 5.0% | 13G | Apr 30, 2026 | filing ↗ |
Planned insider sales (Form 144)
| Seller | Planned | Approx. sale date | |
|---|---|---|---|
| Shah Niraj | $7.1M | Sep 14, 2026 | filing ↗ |
| Conine Steven | $7.1M | Sep 14, 2026 | filing ↗ |
| Shah Niraj | $100K | Sep 14, 2026 | filing ↗ |
| Conine Steven | $100K | Sep 14, 2026 | filing ↗ |
| Conine Steven | $490K | Sep 10, 2026 | filing ↗ |
| Shah Niraj | $490K | Sep 10, 2026 | filing ↗ |
| Blotner Jon | $698K | Sep 8, 2026 | filing ↗ |
| Conine Steven | $7.1M | Aug 12, 2026 | filing ↗ |
| Shah Niraj | $7.1M | Aug 12, 2026 | filing ↗ |
| Shah Niraj | $636K | Aug 10, 2026 | filing ↗ |
| Conine Steven | $636K | Aug 10, 2026 | filing ↗ |
| Conine Steven | $670K | Aug 4, 2026 | filing ↗ |
| Shah Niraj | $670K | Aug 4, 2026 | filing ↗ |
| Conine Steven | $456K | Jul 10, 2026 | filing ↗ |
| Shah Niraj | $456K | Jul 10, 2026 | filing ↗ |
| Blotner Jon | $571K | Jul 2, 2026 | filing ↗ |
| Shah Niraj | $75K | Jun 11, 2026 | filing ↗ |
| Conine Steven | $75K | Jun 11, 2026 | filing ↗ |
| Conine Steven | $278K | Jun 10, 2026 | filing ↗ |
| Shah Niraj | $278K | Jun 10, 2026 | filing ↗ |
| Conine Steven | $75K | May 27, 2026 | filing ↗ |
| Shah Niraj | $75K | May 27, 2026 | filing ↗ |
| Conine Steven | $264K | May 11, 2026 | filing ↗ |
| Shah Niraj | $264K | May 11, 2026 | filing ↗ |
| Conine Steven | $561K | Apr 24, 2026 | filing ↗ |
| Shah Niraj | $482K | Apr 24, 2026 | filing ↗ |
| Conine Steven | $8.7M | Apr 23, 2026 | filing ↗ |
| Shah Niraj | $8.8M | Apr 23, 2026 | filing ↗ |
| Shah Niraj | $75K | Apr 14, 2026 | filing ↗ |
| Conine Steven | $75K | Apr 14, 2026 | filing ↗ |
| Conine Steven | $295K | Apr 10, 2026 | filing ↗ |
| Shah Niraj | $295K | Apr 10, 2026 | filing ↗ |
| Blotner Jon | $346K | Apr 2, 2026 | filing ↗ |
| Conine Steven | $818K | Mar 25, 2026 | filing ↗ |
| Shah Niraj | $835K | Mar 25, 2026 | filing ↗ |
| Conine Steven | $130K | Mar 24, 2026 | filing ↗ |
| Shah Niraj | $130K | Mar 24, 2026 | filing ↗ |
| Conine Steven | $8.3M | Mar 23, 2026 | filing ↗ |
| Shah Niraj | $8.3M | Mar 23, 2026 | filing ↗ |
| Shah Niraj | $376K | Mar 10, 2026 | filing ↗ |
| Conine Steven | $376K | Mar 10, 2026 | filing ↗ |
| Conine Steven | $2.1M | Feb 26, 2026 | filing ↗ |
| Shah Niraj | $2.1M | Feb 26, 2026 | filing ↗ |
| Shah Niraj | $6.9M | Feb 23, 2026 | filing ↗ |
| Conine Steven | $6.9M | Feb 23, 2026 | filing ↗ |
| Shah Niraj | $463K | Feb 10, 2026 | filing ↗ |
| Conine Steven | $463K | Feb 10, 2026 | filing ↗ |
| Conine Steven | $16.3M | Jan 23, 2026 | filing ↗ |
| Shah Niraj | $16.3M | Jan 23, 2026 | filing ↗ |
| Tan Fiona | $1.1M | Jan 13, 2026 | filing ↗ |
Material events (8-K)
| Item | Event date | |
|---|---|---|
| Earnings (2.02) | Aug 4, 2026 | filing ↗ |
| Financial Statements and Exhibits (9.01) | Aug 4, 2026 | filing ↗ |
| Officer/director changes (5.02) | May 21, 2026 | filing ↗ |
| Shareholder vote (5.07) | May 21, 2026 | filing ↗ |
| Financial Statements and Exhibits (9.01) | May 21, 2026 | filing ↗ |
| Material agreement (1.01) | May 14, 2026 | filing ↗ |
| New financial obligation (2.03) | May 14, 2026 | filing ↗ |
| Reg FD disclosure (7.01) | May 14, 2026 | filing ↗ |
| Financial Statements and Exhibits (9.01) | May 14, 2026 | filing ↗ |
| Reg FD disclosure (7.01) | May 13, 2026 | filing ↗ |
| Financial Statements and Exhibits (9.01) | May 13, 2026 | filing ↗ |
| Reg FD disclosure (7.01) | May 1, 2026 | filing ↗ |
| Financial Statements and Exhibits (9.01) | May 1, 2026 | filing ↗ |
| Earnings (2.02) | Apr 30, 2026 | filing ↗ |
| Financial Statements and Exhibits (9.01) | Apr 30, 2026 | filing ↗ |
| Reg FD disclosure (7.01) | Mar 4, 2026 | filing ↗ |
| Earnings (2.02) | Feb 19, 2026 | filing ↗ |
| Financial Statements and Exhibits (9.01) | Feb 19, 2026 | filing ↗ |
| Reg FD disclosure (7.01) | Feb 6, 2026 | filing ↗ |
| Reg FD disclosure (7.01) | Nov 7, 2025 | filing ↗ |
| Material agreement (1.01) | Nov 6, 2025 | filing ↗ |
| New financial obligation (2.03) | Nov 6, 2025 | filing ↗ |
| Officer/director changes (5.02) | Nov 6, 2025 | filing ↗ |
| Financial Statements and Exhibits (9.01) | Nov 6, 2025 | filing ↗ |
| Reg FD disclosure (7.01) | Nov 4, 2025 | filing ↗ |
| Financial Statements and Exhibits (9.01) | Nov 4, 2025 | filing ↗ |
| Reg FD disclosure (7.01) | Nov 4, 2025 | filing ↗ |
| Financial Statements and Exhibits (9.01) | Nov 4, 2025 | filing ↗ |
| Earnings (2.02) | Oct 28, 2025 | filing ↗ |
| Financial Statements and Exhibits (9.01) | Oct 28, 2025 | filing ↗ |