🕵️ Vital Farms, Inc. ($VITL)
SEC insider & ownership activity, last 12 months · CIK 1579733 · every row links its SEC filing
Over the last 12 months insiders sold $6.0M against $613K of open-market buying. Ohayer Matthew sold $5.0M through a 10b5-1 trading plan in 14 lots (Oct–Mar). Matthew O'Hayer trimmed 18.1% → 16.1%. No red-flag 8-Ks in the window.
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Monthly net open-market insider flow, last 12 months (up = net buying)
Insider flow
12 buyers, $613K (13 lots) · 2 sellers, $6.0M (17 lots)
| Insider | Buys | Bought | Sells | Sold | Last |
|---|---|---|---|---|---|
| Ohayer Matthew | 0 | – | 14 | $5.0M | Mar 2, 2026 |
| Diez-Canseco Russell | 0 | – | 3 | $1.0M | Dec 15, 2025 |
| William B. Cyr | 2 | $149K | 0 | – | May 14, 2026 |
| Holland Joseph Michael | 1 | $100K | 0 | – | May 14, 2026 |
| Khoury Karl | 1 | $92K | 0 | – | Mar 9, 2026 |
| Glenda J. Flanagan | 1 | $51K | 0 | – | May 18, 2026 |
| Ruiz Gisel | 1 | $50K | 0 | – | May 13, 2026 |
| Stephanie Coon | 1 | $50K | 0 | – | May 15, 2026 |
| Peter Pappas | 1 | $30K | 0 | – | May 14, 2026 |
| Post Denny Marie | 1 | $25K | 0 | – | May 13, 2026 |
| Kelly J. Kennedy | 1 | $21K | 0 | – | May 14, 2026 |
| Amoo-Gottfried Kofi Owusu | 1 | $20K | 0 | – | May 15, 2026 |
| Van Hoven Reena Chauhan | 1 | $20K | 0 | – | May 19, 2026 |
| Kathryn McKeon | 1 | $5K | 0 | – | May 14, 2026 |
5%+ holders
| Holder | Stake | Class | Schedule | Event | |
|---|---|---|---|---|---|
| Matthew O'Hayer | 16.1% | 13G | Nov 13, 2025 | filing ↗ | |
| BlackRock, Inc. | 6.9% | 13G | Jul 8, 2026 | filing ↗ | |
| BlackRock Portfolio Management LLC | 5.2% | 13G | Jul 17, 2026 | filing ↗ |
Planned insider sales (Form 144)
| Seller | Planned | Approx. sale date | |
|---|---|---|---|
| Stephanie Coon | $105K | Mar 16, 2026 | filing ↗ |
| Joanne Bal | $110K | Mar 16, 2026 | filing ↗ |
| Peter Pappas | $105K | Mar 16, 2026 | filing ↗ |
| Kathryn McKeon | $108K | Mar 16, 2026 | filing ↗ |
| Thilo Wrede | $105K | Mar 12, 2026 | filing ↗ |
| Russell Diez-Canseco | $553K | Mar 4, 2026 | filing ↗ |
| Ohayer Matthew | $949K | Mar 2, 2026 | filing ↗ |
| Russell Diez-Canseco | $1.4M | Dec 15, 2025 | filing ↗ |
| Matthew Ohayer | $2.5M | Dec 1, 2025 | filing ↗ |
Material events (8-K)
| Item | Event date | |
|---|---|---|
| Charter/bylaw changes (5.03) | Aug 11, 2026 | filing ↗ |
| Financial Statements and Exhibits (9.01) | Aug 11, 2026 | filing ↗ |
| Financial Statements and Exhibits (9.01) | Aug 11, 2026 | filing ↗ |
| Material agreement (1.01) | Aug 3, 2026 | filing ↗ |
| Agreement terminated (1.02) | Aug 3, 2026 | filing ↗ |
| Earnings (2.02) | Aug 3, 2026 | filing ↗ |
| New financial obligation (2.03) | Aug 3, 2026 | filing ↗ |
| Other events (8.01) | Aug 3, 2026 | filing ↗ |
| Financial Statements and Exhibits (9.01) | Aug 3, 2026 | filing ↗ |
| Shareholder vote (5.07) | Jun 10, 2026 | filing ↗ |
| Earnings (2.02) | May 1, 2026 | filing ↗ |
| Exit or disposal costs (2.05) | May 1, 2026 | filing ↗ |
| Financial Statements and Exhibits (9.01) | May 1, 2026 | filing ↗ |
| Earnings (2.02) | Feb 20, 2026 | filing ↗ |
| Officer/director changes (5.02) | Feb 20, 2026 | filing ↗ |
| Reg FD disclosure (7.01) | Feb 20, 2026 | filing ↗ |
| Other events (8.01) | Feb 20, 2026 | filing ↗ |
| Financial Statements and Exhibits (9.01) | Feb 20, 2026 | filing ↗ |
| Reg FD disclosure (7.01) | Dec 16, 2025 | filing ↗ |
| Earnings (2.02) | Nov 4, 2025 | filing ↗ |
| Financial Statements and Exhibits (9.01) | Nov 4, 2025 | filing ↗ |