🕵️ Servicenow, Inc. ($NOW)
SEC insider & ownership activity, last 12 months · CIK 1373715 · every row links its SEC filing
Over the last 12 months insiders sold $24.1M against $3.0M of open-market buying. William R. McDermott sold $6.8M through a 10b5-1 trading plan in 21 lots (Aug–Feb). 1 planned sale is pending, the largest $1.7M (Tzitzon Nicholas). No red-flag 8-Ks in the window.
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Monthly net open-market insider flow, last 12 months (up = net buying)
Insider flow
1 buyer, $3.0M (2 lots) · 11 sellers, $24.1M (65 lots)
| Insider | Buys | Bought | Sells | Sold | Last |
|---|---|---|---|---|---|
| William R. McDermott | 2 | $3.0M | 21 | $6.8M | Feb 27, 2026 |
| Fipps Paul | 0 | – | 6 | $3.1M | May 18, 2026 |
| Jacqueline P. Canney | 0 | – | 8 | $2.9M | Apr 24, 2026 |
| Mastantuono Gina | 0 | – | 5 | $2.5M | Dec 5, 2025 |
| Anita Sands | 0 | – | 7 | $2.5M | May 14, 2026 |
| Tzitzon Nicholas | 0 | – | 2 | $1.9M | Nov 18, 2025 |
| Russell S. Elmer | 0 | – | 5 | $1.9M | Nov 18, 2025 |
| Jackson Lawrence | 0 | – | 3 | $965K | Nov 28, 2025 |
| Chamberlain Paul Edward | 0 | – | 4 | $783K | May 14, 2026 |
| McBride Kevin Thomas | 0 | – | 3 | $622K | Feb 13, 2026 |
| Briggs Teresa | 0 | – | 1 | $173K | May 28, 2026 |
5%+ holders
| Holder | Stake | Class | Schedule | Event | |
|---|---|---|---|---|---|
| Blackrock, Inc. | 8.9% | 13G | Feb 5, 2025 | filing ↗ | |
| Vanguard Capital Management | 7.5% | 13G | Apr 30, 2026 | filing ↗ |
Planned insider sales (Form 144)
| Seller | Planned | Approx. sale date | |
|---|---|---|---|
| Briggs Teresa | $173K | May 28, 2026 | filing ↗ |
| Fipps Paul | $103K | May 18, 2026 | filing ↗ |
| Anita M. Sands | $1.5M | May 14, 2026 | filing ↗ |
| Paul Chamberlain | $261K | May 14, 2026 | filing ↗ |
| Fipps Paul | $14K | May 8, 2026 | filing ↗ |
| Tzitzon Nicholas | $1.7M | May 7, 2026 | filing ↗ |
| Jacqueline P. Canney | $800K | Apr 24, 2026 | filing ↗ |
| Fipps Paul | $376K | Feb 23, 2026 | filing ↗ |
| Fipps Paul | $1.0M | Feb 18, 2026 | filing ↗ |
| Paul Chamberlain | $121K | Feb 12, 2026 | filing ↗ |
| Mastantuono Gina | $353K | Dec 5, 2025 | filing ↗ |
| Jackson Lawrence | $215K | Nov 28, 2025 | filing ↗ |
| Mastantuono Gina | $337K | Nov 28, 2025 | filing ↗ |
| Paul Edward Chamberlain | $482K | Nov 28, 2025 | filing ↗ |
| Fipps Paul | $249K | Nov 18, 2025 | filing ↗ |
| Russell S. Elmer | $67K | Nov 18, 2025 | filing ↗ |
| Tzitzon Nicholas | $432K | Nov 18, 2025 | filing ↗ |
| Jacqueline P. Canney | $78K | Nov 18, 2025 | filing ↗ |
| Jacqueline P. Canney | $123K | Nov 17, 2025 | filing ↗ |
| Russell S. Elmer | $93K | Nov 17, 2025 | filing ↗ |
| Russell S. Elmer | $53K | Nov 13, 2025 | filing ↗ |
| Jacqueline P. Canney | $56K | Nov 13, 2025 | filing ↗ |
| Jacqueline P. Canney | $222K | Nov 10, 2025 | filing ↗ |
| Russell S. Elmer | $165K | Nov 10, 2025 | filing ↗ |
| Anita M. Sands | $1.0M | Aug 29, 2025 | filing ↗ |
| William R. McDermott | $5.3M | Aug 28, 2025 | filing ↗ |
| Fipps Paul | $1.3M | Aug 20, 2025 | filing ↗ |
| Russell S. Elmer | $1.5M | Aug 20, 2025 | filing ↗ |
| William R. McDermott | $1.4M | Aug 19, 2025 | filing ↗ |
| Smith Paul John | $2.7M | Aug 18, 2025 | filing ↗ |
| Tzitzon Nicholas | $1.5M | Aug 18, 2025 | filing ↗ |
| Mastantuono Gina | $1.5M | Aug 18, 2025 | filing ↗ |
| Jacqueline P. Canney | $1.4M | Aug 18, 2025 | filing ↗ |
| Smith Paul John | $107K | Aug 13, 2025 | filing ↗ |
| Jacqueline P. Canney | $58K | Aug 13, 2025 | filing ↗ |
| Mastantuono Gina | $72K | Aug 13, 2025 | filing ↗ |
| Smith Paul John | $422K | Aug 8, 2025 | filing ↗ |
| Jacqueline P. Canney | $226K | Aug 8, 2025 | filing ↗ |
| Mastantuono Gina | $256K | Aug 8, 2025 | filing ↗ |
Material events (8-K)
| Item | Event date | |
|---|---|---|
| Earnings (2.02) | Jul 22, 2026 | filing ↗ |
| Financial Statements and Exhibits (9.01) | Jul 22, 2026 | filing ↗ |
| Officer/director changes (5.02) | May 21, 2026 | filing ↗ |
| Shareholder vote (5.07) | May 21, 2026 | filing ↗ |
| Financial Statements and Exhibits (9.01) | May 21, 2026 | filing ↗ |
| Material agreement (1.01) | May 12, 2026 | filing ↗ |
| New financial obligation (2.03) | May 12, 2026 | filing ↗ |
| Other events (8.01) | May 12, 2026 | filing ↗ |
| Financial Statements and Exhibits (9.01) | May 12, 2026 | filing ↗ |
| Material agreement (1.01) | Apr 17, 2026 | filing ↗ |
| Earnings (2.02) | Apr 17, 2026 | filing ↗ |
| New financial obligation (2.03) | Apr 17, 2026 | filing ↗ |
| Financial Statements and Exhibits (9.01) | Apr 17, 2026 | filing ↗ |
| Material agreement (1.01) | Apr 1, 2026 | filing ↗ |
| New financial obligation (2.03) | Apr 1, 2026 | filing ↗ |
| Financial Statements and Exhibits (9.01) | Apr 1, 2026 | filing ↗ |
| Reg FD disclosure (7.01) | Feb 13, 2026 | filing ↗ |
| Officer/director changes (5.02) | Feb 10, 2026 | filing ↗ |
| Earnings (2.02) | Jan 28, 2026 | filing ↗ |
| Other events (8.01) | Jan 28, 2026 | filing ↗ |
| Financial Statements and Exhibits (9.01) | Jan 28, 2026 | filing ↗ |
| Officer/director changes (5.02) | Dec 23, 2025 | filing ↗ |
| Financial Statements and Exhibits (9.01) | Dec 23, 2025 | filing ↗ |
| Other events (8.01) | Dec 15, 2025 | filing ↗ |
| Financial Statements and Exhibits (9.01) | Dec 15, 2025 | filing ↗ |
| Charter/bylaw changes (5.03) | Dec 5, 2025 | filing ↗ |
| Shareholder vote (5.07) | Dec 5, 2025 | filing ↗ |
| Financial Statements and Exhibits (9.01) | Dec 5, 2025 | filing ↗ |
| Earnings (2.02) | Oct 29, 2025 | filing ↗ |
| Other events (8.01) | Oct 29, 2025 | filing ↗ |