🕵️ Harley-Davidson, Inc. ($HOG)
SEC insider & ownership activity, last 12 months · CIK 793952 · every row links its SEC filing
Over the last 12 months insiders sold $805K against $1.9M of open-market buying. Daniel J. Nova bought $983K in discretionary trades (Jul). No red-flag 8-Ks in the window.
🚨 1 signal active —
planned-vs-executed verdicts, pre-event flags, and cluster context live in the
API and the
alerts bot.
Monthly net open-market insider flow, last 12 months (up = net buying)
Insider flow
5 buyers, $1.9M (6 lots) · 5 sellers, $805K (10 lots)
| Insider | Buys | Bought | Sells | Sold | Last |
|---|---|---|---|---|---|
| Daniel J. Nova | 1 | $983K | 0 | – | Jul 31, 2026 |
| Starrs Artie | 2 | $545K | 0 | – | Aug 10, 2026 |
| Mansfield Luke Christopher | 0 | – | 1 | $267K | Nov 20, 2025 |
| Littleton Gayle | 1 | $198K | 0 | – | Aug 11, 2026 |
| Jonathan R. Root | 0 | – | 5 | $194K | Sep 1, 2026 |
| Do Charles | 0 | – | 2 | $182K | Mar 12, 2026 |
| Farley Jr. James D. | 0 | – | 1 | $121K | Feb 25, 2026 |
| Flees Lori Ann | 1 | $76K | 0 | – | Mar 9, 2026 |
| Masood Rafeh | 1 | $50K | 0 | – | Feb 27, 2026 |
| Paul J. Krause | 0 | – | 1 | $41K | May 11, 2026 |
5%+ holders
| Holder | Stake | Class | Schedule | Event | |
|---|---|---|---|---|---|
| BlackRock, Inc. | 9.4% | 13G | Apr 24, 2026 | filing ↗ | |
| Jaffer Rehan | 9.1% | 13D | Apr 16, 2025 | filing ↗ | |
| H Partners Management, LLC | 9.1% | 13D | Apr 16, 2025 | filing ↗ | |
| Donald Smith & Co., Inc. | 8.8% | 13G | Aug 11, 2026 | filing ↗ | |
| DSCO Value Fund, L.P. | 8.8% | 13G | Aug 11, 2026 | filing ↗ | |
| Dimensional Fund Advisors LP | 5.4% | 13G | Jan 23, 2025 | filing ↗ | |
| Vanguard Portfolio Management | 5.4% | 13G | Jul 31, 2026 | filing ↗ | |
| Vanguard Capital Management | 5.3% | 13G | Apr 30, 2026 | filing ↗ | |
| American Century Investment Management, Inc. | 5.1% | 13G | Aug 14, 2026 | filing ↗ | |
| American Century Companies, Inc. | 5.1% | 13G | Aug 14, 2026 | filing ↗ | |
| Stowers Institute for Medical Research | 5.1% | 13G | Aug 14, 2026 | filing ↗ |
Planned insider sales (Form 144)
| Seller | Planned | Approx. sale date | |
|---|---|---|---|
| Jonathan R. Root | $85K | Sep 1, 2026 | filing ↗ |
| Paul J. Krause | $101K | Aug 13, 2026 | filing ↗ |
| Jonathan R. Root | $39K | Aug 3, 2026 | filing ↗ |
| Jonathan R. Root | $38K | Jul 1, 2026 | filing ↗ |
| Farley Jr. James D. | $393K | Jun 4, 2026 | filing ↗ |
| Jonathan R. Root | $37K | Jun 1, 2026 | filing ↗ |
| Jonathan R. Root | $38K | May 19, 2026 | filing ↗ |
| Paul J. Krause | $41K | May 11, 2026 | filing ↗ |
| Do Charles | $77K | Mar 12, 2026 | filing ↗ |
| Farley Jr. James D. | $124K | Feb 25, 2026 | filing ↗ |
| Mansfield Luke Christopher | $267K | Nov 20, 2025 | filing ↗ |
| Do Charles | $106K | Nov 7, 2025 | filing ↗ |
Material events (8-K)
| Item | Event date | |
|---|---|---|
| Reg FD disclosure (7.01) | Jul 23, 2026 | filing ↗ |
| Financial Statements and Exhibits (9.01) | Jul 23, 2026 | filing ↗ |
| Earnings (2.02) | Jul 23, 2026 | filing ↗ |
| Financial Statements and Exhibits (9.01) | Jul 23, 2026 | filing ↗ |
| Officer/director changes (5.02) | Jun 26, 2026 | filing ↗ |
| Officer/director changes (5.02) | May 21, 2026 | filing ↗ |
| Shareholder vote (5.07) | May 21, 2026 | filing ↗ |
| Earnings (2.02) | May 5, 2026 | filing ↗ |
| Financial Statements and Exhibits (9.01) | May 5, 2026 | filing ↗ |
| Other events (8.01) | Mar 6, 2026 | filing ↗ |
| Earnings (2.02) | Feb 9, 2026 | filing ↗ |
| Officer/director changes (5.02) | Feb 9, 2026 | filing ↗ |
| Financial Statements and Exhibits (9.01) | Feb 9, 2026 | filing ↗ |
| Officer/director changes (5.02) | Dec 10, 2025 | filing ↗ |
| Officer/director changes (5.02) | Dec 5, 2025 | filing ↗ |
| Earnings (2.02) | Nov 4, 2025 | filing ↗ |
| Financial Statements and Exhibits (9.01) | Nov 4, 2025 | filing ↗ |
| Material agreement (1.01) | Oct 31, 2025 | filing ↗ |
| Acquisition or disposition (2.01) | Oct 31, 2025 | filing ↗ |
| Financial Statements and Exhibits (9.01) | Oct 31, 2025 | filing ↗ |
| Charter/bylaw changes (5.03) | Sep 23, 2025 | filing ↗ |
| Financial Statements and Exhibits (9.01) | Sep 23, 2025 | filing ↗ |