๐Ÿ•ต๏ธ Honest Company, Inc. ($HNST)

SEC insider & ownership activity, last 12 months ยท CIK 1530979 ยท every row links its SEC filing

Over the last 12 months insiders sold $3.6M with no open-market buying against it. Vernon Carla sold $1.6M through a 10b5-1 trading plan in 4 lots (Novโ€“Aug). 2 planned sales are pending, the largest $269K (Stephen Winchell). No red-flag 8-Ks in the window.

๐Ÿšจ 3 signals active โ€” planned-vs-executed verdicts, pre-event flags, and cluster context live in the API and the alerts bot.
Oct 2025: net +$0 Nov 2025: net -$438K Dec 2025: net +$0 Jan 2026: net +$0 Feb 2026: net +$0 Mar 2026: net -$904K Apr 2026: net +$0 May 2026: net -$572K Jun 2026: net +$0 Jul 2026: net +$0 Aug 2026: net -$1.5M Sep 2026: net -$137K
Monthly net open-market insider flow, last 12 months (up = net buying)

Insider flow

0 buyers, $0 (0 lots) ยท 10 sellers, $3.6M (38 lots)

InsiderBuysBoughtSellsSoldLast
Vernon Carla0โ€“ 4$1.6MAug 20, 2026
Mayle Jonathan0โ€“ 5$511KAug 20, 2026
Turner Andrea0โ€“ 2$338KAug 11, 2026
Winchell Stephen0โ€“ 4$338KMay 20, 2026
Sternweis Thomas0โ€“ 5$245KSep 14, 2026
Sheehey Brendan0โ€“ 4$174KAug 20, 2026
Etienne E. Von Kunssberg0โ€“ 6$140KAug 21, 2026
Dorria L. Ball0โ€“ 4$111KAug 20, 2026
Katherine E. Barton0โ€“ 2$88KNov 21, 2025
Bruce Curtiss James III0โ€“ 2$55KAug 20, 2026

5%+ holders

HolderStakeClassScheduleEvent
Jessica Warren 5.4% 13GFeb 17, 2026 filing โ†—

Planned insider sales (Form 144)

SellerPlannedApprox. sale date
Thomas J. Sternweis$137KSep 14, 2026 filing โ†—
Stephen Winchell$269KAug 25, 2026 filing โ†—
Etienne E. Von Kunssberg$23KAug 21, 2026 filing โ†—
Thomas Sternweis$31KAug 20, 2026 filing โ†—
Jonathan Mayle$30KAug 20, 2026 filing โ†—
Etienne Von Kunssberg$13KAug 20, 2026 filing โ†—
Dorra Ball$33KAug 20, 2026 filing โ†—
Curtiss Bruce$15KAug 20, 2026 filing โ†—
Carla Vernon$577KAug 20, 2026 filing โ†—
Brendan Sheehey$47KAug 20, 2026 filing โ†—
Jonathan Mayle$412KAug 10, 2026 filing โ†—
Andrea Turner$351KAug 10, 2026 filing โ†—
Etienne E. Von Kunssberg$15KMay 22, 2026 filing โ†—
Brendan Sheehey$31KMay 20, 2026 filing โ†—
Carla Vernon$375KMay 20, 2026 filing โ†—
Curtiss Bruce$40KMay 20, 2026 filing โ†—
Dorria L. Ball$22KMay 20, 2026 filing โ†—
Etienne Von Kunssberg$8KMay 20, 2026 filing โ†—
Jonathan Mayle$23KMay 20, 2026 filing โ†—
Thomas Sternweis$21KMay 20, 2026 filing โ†—
Stephen Winchell$40KMay 20, 2026 filing โ†—
Etienne E. Von Kunssberg$46KMar 9, 2026 filing โ†—
Dorria Ball$43KMar 6, 2026 filing โ†—
Jonathan Mayle$36KMar 6, 2026 filing โ†—
Brendan Sheehey$64KMar 6, 2026 filing โ†—
Steve Winchell$61KMar 6, 2026 filing โ†—
Thomas Sternweis$42KMar 6, 2026 filing โ†—
Carla Vernon$368KMar 6, 2026 filing โ†—
Etienne Von Kunssberg$35KMar 6, 2026 filing โ†—
Stephen Winchell$209KMar 3, 2026 filing โ†—
Katherine E. Barton$13KNov 21, 2025 filing โ†—
Thomas Sternweis$13KNov 20, 2025 filing โ†—
Stephen Winchell$27KNov 20, 2025 filing โ†—
Katherine Barton$73KNov 20, 2025 filing โ†—
Jonathan Mayle$12KNov 20, 2025 filing โ†—
Dorria Ball$12KNov 20, 2025 filing โ†—
Carla Vernon$247KNov 20, 2025 filing โ†—
Brendan Sheehey$30KNov 20, 2025 filing โ†—

Material events (8-K)

ItemEvent date
Earnings (2.02)Aug 5, 2026 filing โ†—
Financial Statements and Exhibits (9.01)Aug 5, 2026 filing โ†—
Material agreement (1.01)Jun 14, 2026 filing โ†—
New financial obligation (2.03)Jun 14, 2026 filing โ†—
Financial Statements and Exhibits (9.01)Jun 14, 2026 filing โ†—
Officer/director changes (5.02)May 20, 2026 filing โ†—
Shareholder vote (5.07)May 20, 2026 filing โ†—
Other events (8.01)May 11, 2026 filing โ†—
Financial Statements and Exhibits (9.01)May 11, 2026 filing โ†—
Earnings (2.02)May 6, 2026 filing โ†—
Financial Statements and Exhibits (9.01)May 6, 2026 filing โ†—
Material agreement (1.01)Mar 31, 2026 filing โ†—
Agreement terminated (1.02)Mar 31, 2026 filing โ†—
New financial obligation (2.03)Mar 31, 2026 filing โ†—
Financial Statements and Exhibits (9.01)Mar 31, 2026 filing โ†—
Earnings (2.02)Feb 25, 2026 filing โ†—
Officer/director changes (5.02)Feb 25, 2026 filing โ†—
Financial Statements and Exhibits (9.01)Feb 25, 2026 filing โ†—
Earnings (2.02)Oct 30, 2025 filing โ†—
Exit or disposal costs (2.05)Oct 30, 2025 filing โ†—
Financial Statements and Exhibits (9.01)Oct 30, 2025 filing โ†—