๐ต๏ธ Honest Company, Inc. ($HNST)
SEC insider & ownership activity, last 12 months ยท CIK 1530979 ยท every row links its SEC filing
Over the last 12 months insiders sold $3.6M with no open-market buying against it. Vernon Carla sold $1.6M through a 10b5-1 trading plan in 4 lots (NovโAug). 2 planned sales are pending, the largest $269K (Stephen Winchell). No red-flag 8-Ks in the window.
๐จ 3 signals active โ
planned-vs-executed verdicts, pre-event flags, and cluster context live in the
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Monthly net open-market insider flow, last 12 months (up = net buying)
Insider flow
0 buyers, $0 (0 lots) ยท 10 sellers, $3.6M (38 lots)
| Insider | Buys | Bought | Sells | Sold | Last |
|---|---|---|---|---|---|
| Vernon Carla | 0 | โ | 4 | $1.6M | Aug 20, 2026 |
| Mayle Jonathan | 0 | โ | 5 | $511K | Aug 20, 2026 |
| Turner Andrea | 0 | โ | 2 | $338K | Aug 11, 2026 |
| Winchell Stephen | 0 | โ | 4 | $338K | May 20, 2026 |
| Sternweis Thomas | 0 | โ | 5 | $245K | Sep 14, 2026 |
| Sheehey Brendan | 0 | โ | 4 | $174K | Aug 20, 2026 |
| Etienne E. Von Kunssberg | 0 | โ | 6 | $140K | Aug 21, 2026 |
| Dorria L. Ball | 0 | โ | 4 | $111K | Aug 20, 2026 |
| Katherine E. Barton | 0 | โ | 2 | $88K | Nov 21, 2025 |
| Bruce Curtiss James III | 0 | โ | 2 | $55K | Aug 20, 2026 |
5%+ holders
| Holder | Stake | Class | Schedule | Event | |
|---|---|---|---|---|---|
| Jessica Warren | 5.4% | 13G | Feb 17, 2026 | filing โ |
Planned insider sales (Form 144)
| Seller | Planned | Approx. sale date | |
|---|---|---|---|
| Thomas J. Sternweis | $137K | Sep 14, 2026 | filing โ |
| Stephen Winchell | $269K | Aug 25, 2026 | filing โ |
| Etienne E. Von Kunssberg | $23K | Aug 21, 2026 | filing โ |
| Thomas Sternweis | $31K | Aug 20, 2026 | filing โ |
| Jonathan Mayle | $30K | Aug 20, 2026 | filing โ |
| Etienne Von Kunssberg | $13K | Aug 20, 2026 | filing โ |
| Dorra Ball | $33K | Aug 20, 2026 | filing โ |
| Curtiss Bruce | $15K | Aug 20, 2026 | filing โ |
| Carla Vernon | $577K | Aug 20, 2026 | filing โ |
| Brendan Sheehey | $47K | Aug 20, 2026 | filing โ |
| Jonathan Mayle | $412K | Aug 10, 2026 | filing โ |
| Andrea Turner | $351K | Aug 10, 2026 | filing โ |
| Etienne E. Von Kunssberg | $15K | May 22, 2026 | filing โ |
| Brendan Sheehey | $31K | May 20, 2026 | filing โ |
| Carla Vernon | $375K | May 20, 2026 | filing โ |
| Curtiss Bruce | $40K | May 20, 2026 | filing โ |
| Dorria L. Ball | $22K | May 20, 2026 | filing โ |
| Etienne Von Kunssberg | $8K | May 20, 2026 | filing โ |
| Jonathan Mayle | $23K | May 20, 2026 | filing โ |
| Thomas Sternweis | $21K | May 20, 2026 | filing โ |
| Stephen Winchell | $40K | May 20, 2026 | filing โ |
| Etienne E. Von Kunssberg | $46K | Mar 9, 2026 | filing โ |
| Dorria Ball | $43K | Mar 6, 2026 | filing โ |
| Jonathan Mayle | $36K | Mar 6, 2026 | filing โ |
| Brendan Sheehey | $64K | Mar 6, 2026 | filing โ |
| Steve Winchell | $61K | Mar 6, 2026 | filing โ |
| Thomas Sternweis | $42K | Mar 6, 2026 | filing โ |
| Carla Vernon | $368K | Mar 6, 2026 | filing โ |
| Etienne Von Kunssberg | $35K | Mar 6, 2026 | filing โ |
| Stephen Winchell | $209K | Mar 3, 2026 | filing โ |
| Katherine E. Barton | $13K | Nov 21, 2025 | filing โ |
| Thomas Sternweis | $13K | Nov 20, 2025 | filing โ |
| Stephen Winchell | $27K | Nov 20, 2025 | filing โ |
| Katherine Barton | $73K | Nov 20, 2025 | filing โ |
| Jonathan Mayle | $12K | Nov 20, 2025 | filing โ |
| Dorria Ball | $12K | Nov 20, 2025 | filing โ |
| Carla Vernon | $247K | Nov 20, 2025 | filing โ |
| Brendan Sheehey | $30K | Nov 20, 2025 | filing โ |
Material events (8-K)
| Item | Event date | |
|---|---|---|
| Earnings (2.02) | Aug 5, 2026 | filing โ |
| Financial Statements and Exhibits (9.01) | Aug 5, 2026 | filing โ |
| Material agreement (1.01) | Jun 14, 2026 | filing โ |
| New financial obligation (2.03) | Jun 14, 2026 | filing โ |
| Financial Statements and Exhibits (9.01) | Jun 14, 2026 | filing โ |
| Officer/director changes (5.02) | May 20, 2026 | filing โ |
| Shareholder vote (5.07) | May 20, 2026 | filing โ |
| Other events (8.01) | May 11, 2026 | filing โ |
| Financial Statements and Exhibits (9.01) | May 11, 2026 | filing โ |
| Earnings (2.02) | May 6, 2026 | filing โ |
| Financial Statements and Exhibits (9.01) | May 6, 2026 | filing โ |
| Material agreement (1.01) | Mar 31, 2026 | filing โ |
| Agreement terminated (1.02) | Mar 31, 2026 | filing โ |
| New financial obligation (2.03) | Mar 31, 2026 | filing โ |
| Financial Statements and Exhibits (9.01) | Mar 31, 2026 | filing โ |
| Earnings (2.02) | Feb 25, 2026 | filing โ |
| Officer/director changes (5.02) | Feb 25, 2026 | filing โ |
| Financial Statements and Exhibits (9.01) | Feb 25, 2026 | filing โ |
| Earnings (2.02) | Oct 30, 2025 | filing โ |
| Exit or disposal costs (2.05) | Oct 30, 2025 | filing โ |
| Financial Statements and Exhibits (9.01) | Oct 30, 2025 | filing โ |