🕵️ Salesforce, Inc. ($CRM)
SEC insider & ownership activity, last 12 months · CIK 1108524 · every row links its SEC filing
Over the last 12 months insiders sold $70.4M against $27.4M of open-market buying. Benioff Marc sold $37.8M through a 10b5-1 trading plan in 395 lots (Jul–Nov). No red-flag 8-Ks in the window.
Monthly net open-market insider flow, last 12 months (up = net buying)
Insider flow
3 buyers, $27.4M (6 lots) · 3 sellers, $70.4M (401 lots)
| Insider | Buys | Bought | Sells | Sold | Last |
|---|---|---|---|---|---|
| Benioff Marc | 0 | – | 395 | $37.8M | Nov 3, 2025 |
| Harris Parker | 0 | – | 5 | $31.6M | Dec 2, 2025 |
| Morfit G Mason | 1 | $25.0M | 0 | – | Dec 5, 2025 |
| Kirk David Blair | 3 | $1.9M | 0 | – | Mar 18, 2026 |
| Kroes Neelie | 0 | – | 1 | $929K | Jan 14, 2026 |
| Alber Laura | 2 | $500K | 0 | – | Mar 19, 2026 |
5%+ holders
| Holder | Stake | Class | Schedule | Event | |
|---|---|---|---|---|---|
| Vanguard Capital Management | 7.4% | 13G | Apr 30, 2026 | filing ↗ |
Planned insider sales (Form 144)
| Seller | Planned | Approx. sale date | |
|---|---|---|---|
| Neelie Kroes | $929K | Jan 14, 2026 | filing ↗ |
| Parker Harris | $31.6M | Dec 2, 2025 | filing ↗ |
| Marc Benioff | $12.3M | Oct 1, 2025 | filing ↗ |
Material events (8-K)
| Item | Event date | |
|---|---|---|
| Officer/director changes (5.02) | May 28, 2026 | filing ↗ |
| Financial Statements and Exhibits (9.01) | May 28, 2026 | filing ↗ |
| Officer/director changes (5.02) | May 27, 2026 | filing ↗ |
| Earnings (2.02) | May 27, 2026 | filing ↗ |
| Financial Statements and Exhibits (9.01) | May 27, 2026 | filing ↗ |
| Reg FD disclosure (7.01) | Mar 16, 2026 | filing ↗ |
| Financial Statements and Exhibits (9.01) | Mar 16, 2026 | filing ↗ |
| Material agreement (1.01) | Mar 13, 2026 | filing ↗ |
| New financial obligation (2.03) | Mar 13, 2026 | filing ↗ |
| Financial Statements and Exhibits (9.01) | Mar 13, 2026 | filing ↗ |
| Material agreement (1.01) | Mar 11, 2026 | filing ↗ |
| New financial obligation (2.03) | Mar 11, 2026 | filing ↗ |
| Financial Statements and Exhibits (9.01) | Mar 11, 2026 | filing ↗ |
| Officer/director changes (5.02) | Mar 6, 2026 | filing ↗ |
| Earnings (2.02) | Feb 25, 2026 | filing ↗ |
| Financial Statements and Exhibits (9.01) | Feb 25, 2026 | filing ↗ |
| Earnings (2.02) | Dec 3, 2025 | filing ↗ |
| Financial Statements and Exhibits (9.01) | Dec 3, 2025 | filing ↗ |
| New financial obligation (2.03) | Nov 18, 2025 | filing ↗ |
| Reg FD disclosure (7.01) | Nov 18, 2025 | filing ↗ |
| Financial Statements and Exhibits (9.01) | Nov 18, 2025 | filing ↗ |
| Reg FD disclosure (7.01) | Oct 15, 2025 | filing ↗ |
| Financial Statements and Exhibits (9.01) | Oct 15, 2025 | filing ↗ |
| Earnings (2.02) | Sep 3, 2025 | filing ↗ |
| Other events (8.01) | Sep 3, 2025 | filing ↗ |
| Financial Statements and Exhibits (9.01) | Sep 3, 2025 | filing ↗ |