🕵️ Celsius Holdings, Inc. ($CELH)
SEC insider & ownership activity, last 12 months · CIK 1341766 · every row links its SEC filing
Over the last 12 months insiders sold $54.1M against $1.4M of open-market buying. William H. Milmoe sold $16.8M (Jul–Oct). No red-flag 8-Ks in the window.
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Monthly net open-market insider flow, last 12 months (up = net buying)
Insider flow
3 buyers, $1.4M (5 lots) · 7 sellers, $54.1M (16 lots)
| Insider | Buys | Bought | Sells | Sold | Last |
|---|---|---|---|---|---|
| William H. Milmoe | 0 | – | 4 | $16.8M | Oct 10, 2025 |
| GRAT 2 HELD Under the CARL Desantis Retained Annuity Trust Agreement, DEAN Desantis (trustee) | 0 | – | 3 | $14.2M | Jul 31, 2025 |
| Desantis Deborah | 0 | – | 3 | $14.2M | Jul 31, 2025 |
| Fieldly John | 1 | $249K | 1 | $7.3M | May 22, 2026 |
| Langhans Jarrod | 0 | – | 3 | $881K | Oct 16, 2025 |
| Kravitz Hal | 2 | $702K | 0 | – | May 22, 2026 |
| Paul H. Storey | 0 | – | 1 | $457K | Sep 3, 2025 |
| Hanson Eric | 2 | $418K | 0 | – | May 21, 2026 |
| Russell Joyce | 0 | – | 1 | $148K | Mar 2, 2026 |
5%+ holders
| Holder | Stake | Class | Schedule | Event | |
|---|---|---|---|---|---|
| CHAU HOI Shuen Solina Holly | 9.8% | 13G | Feb 12, 2025 | filing ↗ | |
| Grieg International Limited | 9.5% | 13G | Feb 12, 2025 | filing ↗ | |
| Alani Holdings, LLC | 8.7% | 13G | Apr 8, 2025 | filing ↗ | |
| Max Clemons | 8.7% | 13G | Apr 8, 2025 | filing ↗ | |
| Trey Steiger | 8.7% | 13G | Apr 8, 2025 | filing ↗ | |
| Alliancebernstein L.p. | 7.7% | 13G | May 18, 2026 | filing ↗ | |
| Deborah Desantis | 7.6% | 13G | Feb 17, 2026 | filing ↗ | |
| Dean Desantis | 7.6% | 13G | Feb 17, 2026 | filing ↗ | |
| William H. Milmoe | 6.0% | 13G | Feb 17, 2026 | filing ↗ | |
| CD Financial, LLC | 5.3% | 13G | Feb 17, 2026 | filing ↗ |
Planned insider sales (Form 144)
| Seller | Planned | Approx. sale date | |
|---|---|---|---|
| Russell Joyce | $148K | Mar 2, 2026 | filing ↗ |
| Guilfoyle Tony | $3.2M | Mar 2, 2026 | filing ↗ |
| CD Financial, LLC, William H. Milmoe, Manager | $95.8M | Jan 21, 2026 | filing ↗ |
| CD Financial, LLC, William H. Milmoe, Manager | $67.3M | Oct 27, 2025 | filing ↗ |
| GRAT 2 HELD Under the CARL Desantis Retained Annuity Trust Agreement, DEAN Desantis (trustee) | $135.4M | Oct 22, 2025 | filing ↗ |
| Langhans Jarrod | $325K | Oct 16, 2025 | filing ↗ |
| Paul H. Storey | $457K | Sep 3, 2025 | filing ↗ |
| Langhans Jarrod | $300K | Aug 18, 2025 | filing ↗ |
| Langhans Jarrod | $256K | Aug 7, 2025 | filing ↗ |
| Fieldly John | $7.3M | Aug 7, 2025 | filing ↗ |
| CD Financial, LLC, William H. Milmoe, Manager | $404.3M | Aug 7, 2025 | filing ↗ |
Material events (8-K)
| Item | Event date | |
|---|---|---|
| Material agreement (1.01) | Jul 15, 2026 | filing ↗ |
| New financial obligation (2.03) | Jul 15, 2026 | filing ↗ |
| Financial Statements and Exhibits (9.01) | Jul 15, 2026 | filing ↗ |
| Reg FD disclosure (7.01) | Jun 1, 2026 | filing ↗ |
| Financial Statements and Exhibits (9.01) | Jun 1, 2026 | filing ↗ |
| Shareholder vote (5.07) | May 28, 2026 | filing ↗ |
| Earnings (2.02) | May 7, 2026 | filing ↗ |
| Reg FD disclosure (7.01) | May 7, 2026 | filing ↗ |
| Financial Statements and Exhibits (9.01) | May 7, 2026 | filing ↗ |
| Earnings (2.02) | Feb 26, 2026 | filing ↗ |
| Reg FD disclosure (7.01) | Feb 26, 2026 | filing ↗ |
| Financial Statements and Exhibits (9.01) | Feb 26, 2026 | filing ↗ |
| Officer/director changes (5.02) | Feb 10, 2026 | filing ↗ |
| Reg FD disclosure (7.01) | Nov 10, 2025 | filing ↗ |
| Financial Statements and Exhibits (9.01) | Nov 10, 2025 | filing ↗ |
| Earnings (2.02) | Nov 6, 2025 | filing ↗ |
| Reg FD disclosure (7.01) | Nov 6, 2025 | filing ↗ |
| Financial Statements and Exhibits (9.01) | Nov 6, 2025 | filing ↗ |
| Material agreement (1.01) | Oct 2, 2025 | filing ↗ |
| New financial obligation (2.03) | Oct 2, 2025 | filing ↗ |
| Financial Statements and Exhibits (9.01) | Oct 2, 2025 | filing ↗ |
| Reg FD disclosure (7.01) | Sep 22, 2025 | filing ↗ |
| Financial Statements and Exhibits (9.01) | Sep 22, 2025 | filing ↗ |
| Financial Statements and Exhibits (9.01) | Aug 28, 2025 | filing ↗ |
| Material agreement (1.01) | Aug 28, 2025 | filing ↗ |
| Agreement terminated (1.02) | Aug 28, 2025 | filing ↗ |
| Acquisition or disposition (2.01) | Aug 28, 2025 | filing ↗ |
| Unregistered equity sale (3.02) | Aug 28, 2025 | filing ↗ |
| Material Modifications to Rights of Security Holders (3.03) | Aug 28, 2025 | filing ↗ |
| Officer/director changes (5.02) | Aug 28, 2025 | filing ↗ |