🕵️ Better Home & Finance Holding Co ($BETR)
SEC insider & ownership activity, last 12 months · CIK 1835856 · every row links its SEC filing
Over the last 12 months insiders sold $53.3M against $10.7M of open-market buying. PBRA, LLC sold $50.1M (Sep). 1 planned sale is pending, the largest $38K (Paula Tuffin). No red-flag 8-Ks in the window.
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Monthly net open-market insider flow, last 12 months (up = net buying)
Insider flow
7 buyers, $10.7M (37 lots) · 4 sellers, $53.3M (53 lots)
| Insider | Buys | Bought | Sells | Sold | Last |
|---|---|---|---|---|---|
| PBRA, LLC | 0 | – | 14 | $50.1M | Sep 22, 2025 |
| Framework Ventures IV L.p. | 7 | $7.4M | 0 | – | Apr 10, 2026 |
| Garg Vishal | 17 | $2.4M | 0 | – | May 21, 2026 |
| Chad M. Smith | 0 | – | 16 | $1.3M | Aug 19, 2026 |
| Nicholas J. Calamari | 0 | – | 15 | $1.0M | Oct 6, 2025 |
| Paula A. Tuffin | 0 | – | 8 | $911K | Feb 12, 2026 |
| Talwar Harit | 5 | $592K | 0 | – | May 22, 2026 |
| Hugh R. Frater | 1 | $125K | 0 | – | Jun 11, 2026 |
| Menon Bhaskar | 2 | $71K | 0 | – | Apr 8, 2026 |
| Orn Jonsson Sigurgeir | 2 | $36K | 0 | – | Apr 8, 2026 |
| Advani Loveen | 3 | $16K | 0 | – | May 12, 2026 |
5%+ holders
| Holder | Stake | Class | Schedule | Event | |
|---|---|---|---|---|---|
| Garg Vishal | 13.7% | Class A | 13D | Aug 17, 2026 | filing ↗ |
| SoftBank Group Corp. | 12.8% | 13D | Apr 28, 2025 | filing ↗ | |
| Sb Global Advisers Limited | 12.6% | 13D | Apr 28, 2025 | filing ↗ | |
| SoftBank Vision Fund II-2 L.P. | 12.6% | 13D | Apr 28, 2025 | filing ↗ | |
| SVF II Aggregator (JERSEY) L.P. | 12.6% | 13D | Apr 28, 2025 | filing ↗ | |
| SVF II Holdings (DE) LLC | 12.6% | 13D | Apr 28, 2025 | filing ↗ | |
| SVF II Beaver (DE) LLC | 12.6% | 13D | Apr 28, 2025 | filing ↗ | |
| Spencer Vance | 12.4% | 13G | Apr 6, 2026 | filing ↗ | |
| Anderson Michael Ernest | 11.3% | 13G | Apr 6, 2026 | filing ↗ | |
| Framework Ventures IV L.p. | 9.0% | 13G | Apr 6, 2026 | filing ↗ | |
| Framework Ventures Management LLC | 9.0% | 13G | Apr 6, 2026 | filing ↗ | |
| Framework Ventures IV GP LLC | 9.0% | 13G | Apr 6, 2026 | filing ↗ | |
| Steven Sarracino | 8.9% | Class A | 13D | Aug 25, 2026 | filing ↗ |
| Activant Capital Management, LLC | 8.5% | 13D | Jun 22, 2026 | filing ↗ | |
| Activant Capital Management, LP | 8.4% | Class A | 13D | Aug 25, 2026 | filing ↗ |
| Activant Ventures Advisors III, LLC | 8.4% | Class A | 13D | Aug 25, 2026 | filing ↗ |
| Thor Bjorgolfsson | 7.3% | 13D | May 9, 2026 | filing ↗ | |
| Healthcare of Ontario Pension PLAN Trust Fund | 5.9% | 13G | Feb 13, 2026 | filing ↗ | |
| Orange Capital Ventures LP | 5.8% | 13G | Feb 9, 2026 | filing ↗ | |
| BlackRock, Inc. | 5.2% | Class A | 13G | Jul 27, 2026 | filing ↗ |
| Novator Capital Sponsor Ltd. | 5.0% | 13D | May 9, 2026 | filing ↗ | |
| Activant Ventures III, L.P. | exited | Class A | 13D | Aug 25, 2026 | filing ↗ |
| Activant Ventures III Opportunities Fund 2, L.P. | exited | Class A | 13D | Aug 25, 2026 | filing ↗ |
| Activant Ventures III Opportunities Fund 1, L.P. | exited | Class A | 13D | Aug 25, 2026 | filing ↗ |
| Activant Ventures III Opportunities Fund 6, L.P. | exited | Class A | 13D | Aug 25, 2026 | filing ↗ |
| Pavf Holding Company Limited | exited | Class A | 13D | Aug 25, 2026 | filing ↗ |
| Better Voyager Partners Company Limited | exited | Class A | 13D | Aug 25, 2026 | filing ↗ |
| Activant Ventures III Opportunities Fund 4, L.P. | exited | Class A | 13D | Aug 25, 2026 | filing ↗ |
| Activant Ventures III Opportunities Fund 3, L.P. | exited | Class A | 13D | Aug 25, 2026 | filing ↗ |
Planned insider sales (Form 144)
| Seller | Planned | Approx. sale date | |
|---|---|---|---|
| Paula Tuffin | $38K | Sep 17, 2026 | filing ↗ |
| Chad Smith | $132K | Sep 17, 2026 | filing ↗ |
| Chad Smith | $42K | Aug 19, 2026 | filing ↗ |
| Chad M. Smith | $74K | May 8, 2026 | filing ↗ |
| Chad M. Smith | $68K | Mar 17, 2026 | filing ↗ |
| Chad M. Smith | $77K | Mar 16, 2026 | filing ↗ |
| Chad M. Smith | $180K | Feb 17, 2026 | filing ↗ |
| Chad M. Smith | $58K | Feb 10, 2026 | filing ↗ |
| Chad M. Smith | $84K | Feb 3, 2026 | filing ↗ |
| Chad M. Smith | $220K | Jan 15, 2026 | filing ↗ |
| Chad M. Smith | $100K | Jan 6, 2026 | filing ↗ |
| Chad M. Smith | $243K | Dec 15, 2025 | filing ↗ |
| Chad M. Smith | $113K | Dec 12, 2025 | filing ↗ |
| Paula A. Tuffin | $1.2M | Dec 11, 2025 | filing ↗ |
| Kevin Ryan | $365K | Nov 26, 2025 | filing ↗ |
| Kevin Ryan | $890K | Nov 24, 2025 | filing ↗ |
| Kevin Ryan | $687K | Nov 17, 2025 | filing ↗ |
Material events (8-K)
| Item | Event date | |
|---|---|---|
| Officer/director changes (5.02) | Sep 1, 2026 | filing ↗ |
| Officer/director changes (5.02) | Aug 27, 2026 | filing ↗ |
| Material agreement (1.01) | Aug 20, 2026 | filing ↗ |
| Material Modifications to Rights of Security Holders (3.03) | Aug 20, 2026 | filing ↗ |
| Charter/bylaw changes (5.03) | Aug 20, 2026 | filing ↗ |
| Other events (8.01) | Aug 20, 2026 | filing ↗ |
| Financial Statements and Exhibits (9.01) | Aug 20, 2026 | filing ↗ |
| Earnings (2.02) | Aug 6, 2026 | filing ↗ |
| Financial Statements and Exhibits (9.01) | Aug 6, 2026 | filing ↗ |
| Earnings (2.02) | Aug 3, 2026 | filing ↗ |
| Officer/director changes (5.02) | Aug 3, 2026 | filing ↗ |
| Reg FD disclosure (7.01) | Aug 3, 2026 | filing ↗ |
| Financial Statements and Exhibits (9.01) | Aug 3, 2026 | filing ↗ |
| Other events (8.01) | Jul 28, 2026 | filing ↗ |
| Officer/director changes (5.02) | Jul 27, 2026 | filing ↗ |
| Shareholder vote (5.07) | Jun 10, 2026 | filing ↗ |
| Earnings (2.02) | May 7, 2026 | filing ↗ |
| Earnings (2.02) | Apr 8, 2026 | filing ↗ |
| Other events (8.01) | Apr 8, 2026 | filing ↗ |
| Financial Statements and Exhibits (9.01) | Apr 8, 2026 | filing ↗ |
| Officer/director changes (5.02) | Mar 23, 2026 | filing ↗ |
| Auditor change (4.01) | Mar 16, 2026 | filing ↗ |
| Financial Statements and Exhibits (9.01) | Mar 16, 2026 | filing ↗ |
| Earnings (2.02) | Mar 13, 2026 | filing ↗ |
| Material agreement (1.01) | Feb 17, 2026 | filing ↗ |
| Financial Statements and Exhibits (9.01) | Feb 17, 2026 | filing ↗ |
| Reg FD disclosure (7.01) | Jan 27, 2026 | filing ↗ |
| Financial Statements and Exhibits (9.01) | Jan 27, 2026 | filing ↗ |
| Reg FD disclosure (7.01) | Jan 27, 2026 | filing ↗ |
| Other events (8.01) | Dec 22, 2025 | filing ↗ |